An online store for an independent streetwear label from Ghana. The brief: a shop that feels as loud as the clothes, sells limited drops, and takes payment in cedis without friction.
Homepage, desktop — scroll inside the frame to see the whole page.
The brief
TRAPALLDAY sells heavyweight fleece, box-fit tees and hand-finished beanies in small, limited runs. Most of its customers find the brand on social media and shop from their phones, so the store had to load fast on mobile data and make buying a piece take a few taps.
Off-the-shelf Shopify themes looked like every other store. The label needed something with the attitude of streetwear: heavy type, a dark palette, and a homepage built around each new drop rather than a generic catalog.
What I built
Custom Shopify themeA dark, type-led design with a condensed display face and a script accent, built and edited to match the brand rather than a stock template.
Drop-first homepageHero with the current drop, a scrolling announcement bar for restocks and shipping offers, and a "Fresh off the line" grid with sold-out badges.
Shop by categoryJerseys, tank tops and beanies in a clean list, with room for new categories as the range grows.
Paystack checkoutPayments in Ghana cedis by card or mobile money, fully tested end-to-end in Paystack's test mode and ready to switch on at launch.
Drop mailing listA "Never miss a drop" sign-up so the label can tell fans about releases and restocks first.
Mobile-firstEvery section designed for the phone first, then scaled up to desktop.
